Building your personal brand as an agent is key to establishing your first impression with potential clients. If you don’t take your personal brand seriously and put effort in developing and maintaining it online, how will sellers trust you to market their home? Whether you like it or not, you have a personal brand. Today, more than ever, a presence on social media means that people have an idea of who you are and what you do. The images you share on Instagram, articles you post to LinkedIn, thoughts you add to Twitter and comments you leave on Facebook are all what help make up your personal brand and ultimately, the impression others have of you.
You know what the great thing is about social media? You can control the message.
You can build an online presence and project the person that you want others to see you as. Now, more than ever, establishing your personal brand is essential to be a successful real estate agent.
Are you ready to start building your personal brand and really putting yourself out there? Here are 6 ways you can start developing your personal brand and establishing your first impression with potential clients.
YOU ARE THE BRAND!
OK, I cannot stress this one enough. You have to start marketing yourself as the THE BRAND. To begin shaping your personal brand, you will need to ask yourself some questions like: Who are you? What do you stand for? What do you want to be associated with? What are you good at? What do you want people to think of when they think of you? How are you different from the competition?
Figuring this out is step number one in establishing your personal brand. Once you decide how you want to be perceived, you can start building your personal brand. Don’t forget, in this day and age, authenticity is key. Make sure you are curating an authentic version of yourself online. People will follow you because they want to get to know the real YOU!
Figure out who you want to speak to.
Now that you’ve figured out who you are and how you want to represent your personal brand, you need to start thinking about your target market.
Figuring out who your target audience is, is just as important as establishing your brand. Start thinking about who you want to speak to, and who do you want to work with. How old are they? Where do they live? What kind of properties are they currently in? What are their price points? What are they looking for in an agent? Answering these questions will help determine your overall message and help you with finding out the best approach to reach out to your target market online and offline.
Start building your online presence.
So, the chances are that you already have an online presence of some sort. First thing’s first, you will need to take an audit of what’s out there so far. Start by Googling yourself. I know, I cringed too the first time I did. But you don’t want old MySpace profiles or LiveJournal accounts coming up when people search your name looking for a realtor. Once you’ve finished auditing and cleaning up your existing online presence, you can begin building and curating your personal brand.
Creating a simple website and social media profiles is a great start. You will want to ensure you only upload professional photos onto your social profiles and website, and make sure you complete a detailed bio on each platform. A website and social profiles (Facebook, Instagram, LinkedIn, Twitter) with your full name will help get you get ranked on search engines and allow clients to find you easily.
Introduce your personal brand to the world, start building and credibility and consistently producing (relevant) content
This is the fun part! Now, you get to start creating, curating, strategizing, and planning the posts, photos, articles, and comments that will start building your personal brand. Ensure that what you post is meaningful and adds value to your feed. It is important to make sure your posts are relevant, continue to speak to your overall message, and stays in line with your overall branding. Instead of ‘just posting’, make sure what you put out there complements what you stand for.
Consistency is a key part to social media. Make sure you are consistently posting and adding value to your follower’s feed. You can start building a bank of photos, articles, and videos that are in line with your overall messaging. You’ll start to notice that as you post thoughtful, relevant content, you will start to gain recognition and credibility amongst your followers – they will soon start to see YOU as the “Expert” in your industry and people will begin coming to you with questions. This is your opportunity to convert your followers into potential clients.
Be authentic and real, always
Remember how I said that YOU ARE THE BRAND? Well, that only really works when you let yourself be the authentic and the real you. Ultimately, your brand should consist of: what you like, who you are and why you’re the agent of choice.
Keep in mind that marketing yourself isn’t just reserved for online and on paper. Marketing yourself also involves building meaningful relationships in-person, attending marketing events and networking with other agents and potential clients. Remember that you will not and cannot appeal to everyone. As long as you are being authentically you, your ideal clients will be attracted to you and you will begin to see growth in your following.
Build meaningful relationships and associate yourself with like-minded brands
How you present yourself is just as important as the people or brands you associate yourself with. Building relationships with other brands can be great for strengthening and introducing new people to your personal brand, however, always remember that you are the company you keep. It is important to do your research and develop relationships and associations to other brands strategically. Make sure they are aligned with your brand, have the same values, and work with your overall messaging.
In today’s competitive real estate market, a strong personal brand has become a ‘must have’ instead of a ‘like to have’. Building your personal brand online won’t happen overnight but it is an investment in your business and something that will help you gain recognition and credibility in the long-term. Make sure that the content you are posting is consistent, valuable, and speaks to your target market. Now that you know the steps, you are ready to start building your personal brand!
If you want to take things even further and really dive deep into Mastering the Art of Modern Real Estate, I’m here to help! Together, we can establish your personal brand, start growing your presence online and put you on the right track towards building a successful and sustainable business. During my 3-month mentorship program, we will focus in-depth on establishing your personal brand, and how you can build your business and start really making money in the real estate market.
For more information and to book your Complimentary Breakthrough Session click here.