I’ve said it before, and I’ll say it again: In this industry, you need to be a marketing badass first, and a real estate agent second. If you aren’t marketing yourself properly, effectively, and smartly, you are never going to live up to your full potential as an agent.
Check out the 6 things you might be doing wrong when marketing yourself as an Agent and how to fix them:
1. You’re Not being Consistent
You post on social media at random, send out a newsletter once in a blue moon, and you’ve maybe done one or two Instagram stories in the past. Sometimes, you’ll even update your website from when it was originally created in the early 2000s.
Does any of this sound familiar?
If you want to market yourself properly in this industry, consistency is key. Your online presence needs to be cohesive, clear, and most importantly, consistent.
Consistently marketing yourself is the only way you can build credibility as an agent.
Too busy to keep up with your digital business? Hire a social media coordinator or use an automation tool like Hootsuite or Later. Setting yourself up for consistency means setting yourself up for success. Send out a regular newsletter to keep your clients informed of upcoming open houses and listings, plan reoccurring events, and schedule your social media posts. Start giving your clients and your online audience content to expect and look forward to.
It takes time to build credibility as an agent but keeping at it, staying consistent, and delivering a clear and cohesive message will begin to build your brand on and offline. It won’t happen overnight but if you stay consistent, it will happen, and it will get you noticed.
2. You Don’t Have a Plan
The first step to consistency is laying out a plan for your marketing efforts. Who do you want to talk to? What do you want to say, and where do you want to put your message out there?
For Online Marketing
My best tip for creating content and developing your personal brand both on and offline is to come up with a list of 4-5 Content Pillars (topics) that you consistently touch upon.
Once you’ve determined your Content Pillars, you can begin brainstorming some ideas that work within these topics.
Keeping your Content Pillars in mind when creating content will help ensure you are posting with purpose, staying consistent with your brand, and only posting things that add value to your overall feed and brand.
Need help getting started? Download my FREE Content and Social Media Planning Calendar here!
For Offline Marketing
Begin by planning out your marketing events for the month or year and put them into a calendar. Once they are written down, they become more tangible and you’ll be more inclined to stick to these dates. Next, plan out a budget for those events. How much money do you want to spend? What’s the most important allocation of that budget?
In this industry, online marketing is just as important as offline. You don’t want your clients to be disappointed when they meet you in-person. Stay consistent and make sure your marketing efforts are reflected across the board.
3. I’m Sorry, but You’re Boring
Your posts totally lack creativity, your captions are dull, and your bio is an absolute bore.
One of the first things you learn about being a real estate agent is that the competition in this industry is FIERCE. If you’re not standing out, setting yourself apart and coming up with creative ways to make clients notice you over your competition, you are going to drown with the sea full of boring agents.
4. You’re Too Sales Focused
OK, I know being too sales focused doesn’t sound like a bad thing and it isn’t but it’s how you present yourself and implement your sales tactics that can bring clients to your business or seriously turn them off. Find an approach that will help drive sales but not make your clients feel like a piece of meat or just another number.
The best way to get leads and new sales as an agent is to get clients to Know, Like, and Trust you.
Do you know about the KLT (Know, Like, Trust) Factor? So much of your business will rely on the KLT Factor. Find out how you can master it and start building a better business here.
5. You’re Old School and Not in a Good Way
Are you still cold calling your marketing leads? Were your last 3 client’s friends of the family?
In order to build a business that is relevant, keeps up with the times, remains appealing to your clients, and continues to make your competition nervous, is to keep learning. As an Agent, you should always be implementing new tools in your business, keeping up-to-date on trends, and mastering new skills.
In this industry, to survive and thrive, you need to not only change and keep up with the times, but also make sure you’re standing out from what every other agent is doing.
The basic takeaway message: If your competitors are doing something, you should not only be doing it too, but doing it even better.
Have you read my post about the importance of Continuous Learning and embracing change in this industry? If you haven’t, you can check it out here.
6. You Don’t Take Pride in your Work
This is a big one. If you aren’t taking pride in your work, putting forth your best efforts to put your best self forward, and giving your clients your very best, then what’s the point, really?
Taking pride in your work, putting effort into each and every listing you put out, putting thought into your marketing strategy both online and in-person will make the biggest difference to your overall business.
Now that you know what you should not be doing, you’ll want to learn what you should be doing. Want to learn how to become a Marketing Badass? Check out my blog post, Be a Marketing Badass First, and a Real Estate Agent Second.