Tiffany Sly

The Importance of Personal Branding – It’s All About Clarity


08/09/19

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Let’s be clear on something: when developing any business, you need to be distinct and pointed when it comes to your personal branding. Make sure that people know exactly what you’re offering, why, and what makes you better than your competition.

Whether you’re starting a new business or refreshing an old one. The first question you should ask yourself is, am I being clear on what I’m selling as a business?

Obviously, every business needs to be able to solve a problem (that’s why you’re in business). Being able to effectively communicate how you solve that problem not only helps you explain your business’ purpose but helps your potential customers recognize why they need that problem solved, and why it needs to be YOU to solve it.

If you aren’t clear on who you are, what problem you’re solving, and what you’re selling, then how will your clients know that you’re better than the competition?

Defining and curating your Personal Brand allows you to:

Be Clear on Who You Are

Make sure you are honing in and capitalizing on who you are. We live in an age where people follow you on social media channels and are loyal to your personal brand because they like YOU. But before they like you, they need to get to know you. The real YOU.

Your personal brand needs to be clear on who you are and what makes you awesome (think Point of Difference) and how you want to present and position yourself as an expert in your industry.

Once you have a solid grasp of who you are, what your brand offers, and why you are that much better than your competition, you can Perfect Your Pitch. Knowing and feeling confident in who you are and what you have to offer, will make you feel like a total badass when networking and meeting new clients.

When you know you’re the best, it’s not hard to convince others of the same.

Be Clear on Who Your Target Market Is

You know how your mom used to say that you can’t please everyone? Well, that’s still true.

I think this is an area where a lot of businesses fail. They try to use their brand and content to reach everybody and by being vague and unclear on who their target market is, they don’t end up really getting anyone’s attention.

You can’t be everyone at once and let’s be real, not everyone is going to like you.

But that’s a GOOD THING.

Figure out who (*specifically) you want to reach out to and what the best way (or platform) is to reach them.

*Defining your target market will help you determine which social platforms will be best for you to spend your time and energy investing in. When trying to figure out who your Target Market is, you’ll need to ask yourself some questions, such as: Who do you want to go after and speak to? Who is your ideal client? Where do they live? What do they do for fun? How will they need your services? What are they looking for in an agent?

Be Very Clear on Your Marketing Assets

Remember, your marketing assets speak for you. When developing your personal branding strategy, you need to be crystal clear to get across who you are and what you’re offering. Make sure your branding is not only obvious but can connect with your audience and is memorable and unique.

The goal here is to create a personal branding strategy based off of who YOU are and who you’re targeting. Once you’ve got a good idea of your Point of Difference, the next steps are to develop a Visual Brand Strategy (new logo, collateral, signage, and online marketing) that reflect this. You want your message to be cohesive both online and offline.

Be Clear on your Marketing Strategy

You need to have a clear vision on the type of content you want to produce for your brand. This will help you develop not only the best content but also help give you an idea of what the best platforms are to invest your time and money into advertising on.

This extends further to curating your personal brand and how potential clients view you and see what you have to offer even before meeting you!

A well thought out marketing strategy should result in attracting new customers. When done correctly, your marketing should be doing all the preliminary qualifying work for you.

 

Want to know more about how to become a Marketing Badass? Check out my blog post here.

 

Feeling a bit overwhelmed? I’m here to help!

This is what I do. I help you hone in on your authentic personal brand in order to provide you a clear vision of not only your brand but also, a marketing strategy both on and offline for your business going forward.

Want to learn more? Reach out to set up a complimentary Discovery Call to learn more about how I can help you get started.

 

 

 

 

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